On doing the Encounter campaign:
This is my first big campaign, so I’m really excited. It’s a cool brand and one I was excited to work with. I’ve had some opportunities before now — I shot Hickey Freeman with Annie Leibovitz — but everything felt right about this one. Calvin Klein has never used an actor as the face of its men’s fragrance before, and it’s an honour to be the first. Steven Klein is an amazing photographer, and I thought the concept was really cool. It felt like something from the German expressionist movement. We shot a two-minute short film, so it felt more like making a movie. I’ve worked with [model] Lara Stone before and it was great to work with her again. We had a blast, and I got to be an actor not a model.
On whether he’s conscious of being typecast as a sex symbol:
Absolutely not, and that might sound odd when I’ve just done the Encounter campaign. But in terms of finding characters and movies, it’s important to me to find real characters that have some depth. All the movies I did last year — Disconnect, What Maisie Knew, The East — there are definitely no pretty boys in there. One character I played was a little overweight, had glasses and grey hair. One guy had a beard, long hair and never showered. That’s not why I choose roles, obviously, but when I read a script and I connect or don’t connect with a part, I would never let that stand in the way. What’s the incentive to play someone who’s just good looking? I mean, how much fun is that? It’s none at all. You want that transformation, you want to go there; if you’re not willing to go there, then you’re not doing the character justice.
On who’s on his bucket list for female co-stars:
I’d love to work with Isabelle Huppert and Meryl Streep. Meryl is an amazing actress and she’s great to work with. But I’ve been very lucky because I’ve got to work with some phenomenal actresses.
On what British men can learn from Swedish style:
I like British style. To me, especially in California, there’s a lot going on in terms of fashion. It’s like more is more. Swedish style, in general, is minimalistic and clean. I like that, and that’s my style. But I can’t say that I’m going to tell somebody else what’s right and what’s wrong because that’s what’s great about fashion — that it is personal. You can’t go wrong with whatever you feel comfortable and feel f***ing awesome in.
(Source: GQ UK — September 2012, My edit)